The week-long Mediterranean sailing aboard Sovereign coincided with the launch of Pullmantur's new multimedia advertising campaign, which includes online and outdoor elements.
Acclaimed chefs Jordi Cruz and David Andrés, models Malena Costa and Jorge Fernández, choreographer/dancer Rafa Méndez and fashion blogger Lady Addict shared their insights during workshops, classes and events on the 'Master Cruise.'
Cruz and Andrés led cooking classes, Costa led fitness programs, Méndez raised awareness of the range of entertainment on board and Fernández served as master of ceremonies at various galas.
Sonia Prieto, director general of Spain and Portugal for Pullmantur Cruises, underscored the company's commitment to agent training and the importance of giving retailers first-hand product knowledge.
Some 150,000 passengers are expected to cruise on Pullmantur's five ships this summer season.
Fifteen itineraries are offered, most in the Mediterranean but also a Midnight Sun cruise to the Arctic Circle and 'Caribe Maya' and 'Costa Maya' sailings in the Caribbean.
Pullmantur said it expects 100% occupancy.