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Stein Kruse says real men wear pink

Today it's pink socks? Holland America Group ceo Stein Kruse is suiting up to raise funds for the fight against breast cancer
Holland America Group ceo Stein Kruse is wearing something pink every business day this month because October is the American Cancer Society's National Breast Cancer Awareness Month.

Kruse is part of a Seattle group called CEOs Against Cancer who are raising funds in the Real Men Wear Pink campaign to support the fight against cancer. He's seeking pledges in any amount, and he and wife Linda are matching the first $1,000 raised.

'I have a pink shirt, pink socks, pink tie, pink lapel pin, pink handkerchief ... and that's all the personal clothing info I'm sharing with you in this message!' Kruse wrote in a note.

Donors can contribute using a credit card on a secure site. The Real Men Wear Pink campaign just launched, and the Holland America Group chief already tops the fundraiser leader board.

Prominent figures from a wide range of disciplines are participating. Other cruise figures in the campaign include Holland America Line president Orlando Ashford and Seabourn/Cunard North America president Rick Meadows.


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