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Stuart Perl to lead AmaWaterways' new UK office

Stuart Perl to lead AmaWaterways' new UK office
AmaWaterways plans to open a UK office in Guildford, Surrey, on Sept. 1, led by cruise and river cruise veteran Stuart Perl.

Since 2008, the line has been represented in the UK by Fred. Olsen Travel, under the leadership of managing director Steve Williams, who will continue to work closely with AmaWaterways as a preferred travel partner once the new office opens.  

'I am grateful for the commitment Fred. Olsen Travel has shown to our business over the years, and look forward to continuing our relationship with them as a preferred partner,' AmaWaterways co-owner Rudi Schreiner said.

As managing director of the new office, Perl will oversee all of AmaWaterways’ UK and Europe sales and marketing efforts. He previously served as marketing director for Cunard Line, managing director for Peter Deilmann River & Ocean Cruises and, most recently, ran his own company as UK representative for river cruise lines selling groups and charters through the UK travel trade. 

'River cruising continues to expand in popularity with today’s active affluent travelers and I look forward to our AmaWaterways team building even stronger relationships with our current trade partners and developing new trade partnerships to ensure that AmaWaterways continues to lead the way in this thriving sector,' Perl said.