'Daily sightseeing tours are continuing as scheduled. Currently there are no movement restrictions nor have nighttime curfews been imposed,' Destination Asia Thailand said in a brief, adding that these two stipulations are subject to change under martial law.
The tour operator added that Bangkok continues to function as normal with most businesses and offices continuing to operate, since people are able to move around the city freely. Shopping malls, public transport systems and rail services and bus links from Bangkok to the provinces continue to operate.
All areas outside Bangkok and other tourist destinations within Thailand such as Phuket, Samui, Hua Hin, Pattaya and Chiang Mai remain fully operational and are not overly affected, Destination Asia Thailand said.
The army declared martial law 'to keep peace and order' after six months of unrest and anti-government demonstrations.
Peaceful demonstrations are still allowed, but protest marches in and around the city are forbidden.
Destination Asia Thailand said its crisis management and senior executive teams are staying on full alert and will advise on any key updates.
'This is definitely not a coup; this is only to provide safety in order that people can still carry on their lives as normal,' the company said.
However, an aide to the embattled prime minister told CNN the army took the action unilaterally and the prime minister had not been informed in advance. He described the move as 'half a coup d'etat.'