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U by Uniworld brand for millennials plans expansion to Asia

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U by Uniworld's The B
On the heels of its European inaugural sailing of The B, U by Uniworld—the new river cruise brand for millennials—plans to expand to Asia.

The brand has set its sights on the Mekong River for a third vessel, with plans for a fourth ship to be announced in the future.

According to Uniworld CEO Ellen Bettridge, 'There has been such tremendous interest for The B and The A and we’re excited to bring this innovative concept to more destinations.'

No launch dates have been set at this time.