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Un-Cruise Adventures hires vp sales and marketing

Richard Edwards - a seasoned adventure travel pro
Seattle-based Un-Cruise Adventures hired a seasoned adventure travel professional, Richard Edwards, as vp sales and marketing. He takes over the role from Tim Jacox, who moved up to president and chief operations officer in July.

Edwards reports to Jacox, who said his knowledge of digital marketing and sales strategies and his relationships in the travel industry will be invaluable to Un-Cruise Adventures as it continues to expand.

Edwards is responsible for strengthening relationships with new and long-time travel industry partners, managing the line’s overall brand integrity and participating in strategic planning with the executive team. He’ll lead the marketing staff to increase Un-Cruise Adventures’ global brand presence and consumer understanding of the fast-growing adventure cruising segment.

Edwards has worked as vp at Wildland Adventures, founding executive director of the Trusted Adventures consortium and as the director of marketing at G (formerly GAP) Adventures, among many years of consulting with adventure companies and nonprofit organizations. At G Adventures, he also was founding director and senior adviser for Planeterra, the nonprofit arm.

His most recent work has been as partner at Tartan Destinations, a provider of marketing strategies, communications and trade development for destinations and a variety of travel and tourism organizations.

Edwards is a board member of the Adventure Travel Trade Association and has been cited as a top travel specialist for Costa Rica by Condé Nast Traveler magazine each year since 2006.