Edwards reports to Jacox, who said his knowledge of digital marketing and sales strategies and his relationships in the travel industry will be invaluable to Un-Cruise Adventures as it continues to expand.
Edwards is responsible for strengthening relationships with new and long-time travel industry partners, managing the line’s overall brand integrity and participating in strategic planning with the executive team. He’ll lead the marketing staff to increase Un-Cruise Adventures’ global brand presence and consumer understanding of the fast-growing adventure cruising segment.
Edwards has worked as vp at Wildland Adventures, founding executive director of the Trusted Adventures consortium and as the director of marketing at G (formerly GAP) Adventures, among many years of consulting with adventure companies and nonprofit organizations. At G Adventures, he also was founding director and senior adviser for Planeterra, the nonprofit arm.
His most recent work has been as partner at Tartan Destinations, a provider of marketing strategies, communications and trade development for destinations and a variety of travel and tourism organizations.
Edwards is a board member of the Adventure Travel Trade Association and has been cited as a top travel specialist for Costa Rica by Condé Nast Traveler magazine each year since 2006.