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Viking River extends 'Downton Abbey' sponsorship

Viking River extends 'Downton Abbey' sponsorship

Viking River Cruises renewed its national corporate sponsorship of PBS’s 'Masterpiece' for another year in a deal that includes the Emmy Award-winning 'Downton Abbey,' 'Mr. Selfridge' and Emmy-nominated 'Sherlock.' The deal extends through 2015.

'Our partnership with "Masterpiece" is successful largely because of similarities between our audiences. Viking’s guests, many of whom are "Masterpiece" viewers, enrich their lives through history, culture and exploration,' said Richard Marnell, svp marketing for Viking River Cruises.

In addition, Viking offers its passengers an optional excursion to Highclere Castle, the setting of the 'Downtown Abbey' series. The 'Oxford & Highclere Castle' pre- or post-cruise trip is available with the 'Cities of Light' and 'Paris & the Heart of Normandy' itineraries. Viking travelers spend three days in the English countryside, with a champagne welcome and special tour of the famous home.

Viking plans to launch 12 new river vessels in 2015, bringing the its river fleet to 64 next year. Additionally, the company’s first ocean ship, the 930-passenger Viking Star, is under construction and will be introduced in May 2015.

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