The deal builds on Viking’s commitment to supporting cultural programming around the world, with current and past partners including PBS's Masterpiece, the Los Angeles Philharmonic at The Hollywood Bowl, the Victoria & Albert Museum, the RHS Chelsea Flower Show, the Museum of Russian Art and the Terra Cotta Warriors exhibition.
'In addition to the obvious connection The Vikings Exhibition shares with our company name, both our guests and Discovery Times Square visitors seek to enrich their lives through history, culture and exploration, so this partnership is a natural fit,' said Viking's Richard Marnell, svp marketing.
With the largest display of Viking artifacts ever to visit North America, The Vikings Exhibition explores the rich Viking culture with more than 500 treasures, some never seen outside of Scandinavia. Visitors can marvel at full-scale model Viking ships, experience the daily life of the Viking people with hands-on interactive activities, and learn about Norse mythology dating as far back as 750-1100 AD with displays of jewelry, metalwork craftsmanship and religious iconography including the earliest known Scandinavian crucifix and striking silver pendants representing the pagan gods.
The exhibition will run through September.