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Windstar appoints VP marketing and public relations

PHOTO: Steve Schimmelman/Windstar Cruises
Mary Beth Wressell will also focus on new strategic partnerships
Holland America Line veteran Mary Beth Wressell joined Windstar cruises as VP marketing and public relations. She will oversee brand communications, digital marketing, customer relationship marketing, partnerships and PR.

Wressell has more than 25 years in the travel and luxury travel segments. She most recently served as VP marketing communications for Holland America Line, where she was instrumental in launching brand initiatives including a highly-visible partnership with 'O, The Oprah Magazine.'

Virtuoso marketing roles

Wressell spent nearly 13 years with HAL, starting as manager of advertising and advancing into positions with increasing scope and responsibility. Prior to HAL, she held several marketing roles at luxury travel consortium Virtuoso, including director of creative services. At Virtuoso she managed direct mail campaigns for more than 30 luxury travel suppliers, including many cruise lines such as Seabourn, Crystal, Regent, Silversea and Princess.

Agency that crafted '180 Degrees from Oridinary'

She also spent nearly a decade in a variety of account management roles at Elgin DDB Advertising in Seattle, the agency responsible for developing Windstar’s tagline, '180 Degrees from Ordinary.'

'Mary Beth brings tremendous depth and experience to our leadership team, and we’re thrilled to welcome her to the Windstar family,' president John Delaney said. 'In addition to leading our marketing and public relations efforts, she will also focus on new strategic partnerships to enhance the brand.'