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Virgin Voyages' cologne.jpg
The scent will be infused throughout Scarlet Lady and can be ordered now at $50 a bottle

Branson says Virgin Voyages’ parfum ‘smells like ship’

As a nod to the classic perfume ads, Virgin Voyages announced the release of Ship No. 1, the ‘signature scent of Scarlet Lady,’ with a video featuring Sir Richard Branson.

‘It smells like ship,’ Branson says.

Sea lavender contrasted with fig wood

Created by Air Aroma, Ship No. 1 is described as ‘embracing the marine and aromatic freshness of sea lavender, contrasted with the warmth of sun-kissed wood from a fig tree.

‘Transport yourself into a vacation mindset all year long with the signature smell of the sea, salt in the air and sun on your skin feeling that is evoked by this new fragrance,’ the

The scent will be infused throughout Scarlet Lady. Before the ship sets sail, travelers can purchase a bottle of Ship No. 1 exclusively on itsmellslikeship.com. The price is $50 for a 100ml bottle.

Proceeds support Ocean Unite's 30X30

Net proceeds will be donated to ocean conservation nonprofit foundation, Ocean Unite, and will support of the 30X30 initiative, which aims to safeguard at least 30% of the world’s oceans by 2030 through a network of highly protected marine areas. 

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