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Celebrity Cruises launches NFT collection with Beyond naming ceremony perk

One of the 'Peacemakers Sunset' NFTs by artist Rubem Robierb
Celebrity Cruises ventured into NFT art with its 'Peacemakers Sunset' collection by Rubem Robierb, a longstanding featured artist with the line.

The collection consists of an edition of five motion art pieces, one on display at the Cube Art Fair in Times Square May 18-22. On June 1, the NFTs will become available for purchase via the OpenSea platform. Proceeds will go to the artist.

First at sea claim

Celebrity follows Norwegian Cruise Line in offering an NFT art auction, however with a variation of Robierb's NFTs titled 'Peacemakers, Blue Sky' on the new Celebrity Beyond, the line claimed it has the first NFT at aea.

The NFTs complement the artist's 'Peacemakers' sculpture aboard Beyond. Each NFT includes two invitations to the ship's naming ceremony and Nov. 4-6 sailing from Fort Lauderdale. 

Once the NFTs go on sale, they can be resold and exchanged an unlimited number of times. At 5 p.m. ET July 1, each owner of a 'Peacemakers Sunset' NFT will be the recipient of the invitations to Celebrity Beyond's naming, including domestic round-trip airfare for two.

Incorporated into a theatrical work and into jewelry

Onboard, 'Peacemakers' will also be incorporated into the live production show 'Arte,' the first time a work of art displayed on a Celebrity ship bas been integrated into a theatrical work. As well, there will be a limited-edition 'Peacemakers' jewelry collection, a collaboration between Robierb and Effy jewelry, featuring necklaces in a variety of precious metals and gems.

In addition to Robierb's 'Peacemakers' on Celebrity Beyond, Celebrity Cruises also features his 'Dream Machine,' exploring the desire for a fair and just society, aboard Celebrity Edge, and 'Empower Flower,' celebrating women's rights and empowerment, on Celebrity Apex.