Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Celebrity's Edge class shines in Saks Fifth Avenue holiday windows

CRUISE_Daniel_Boulud_Celebrity_Saks_window.jpg
Chef Daniel Boulud with one of the Saks Fifth Avenue window displays. His Le Voyage restaurant will be aboard 2022's Celebrity Beyond
Celebrity Cruises debuted two themed windows as part of luxury retailer Saks Fifth Avenue’s famed holiday display in New York that draws millions of visitors every year.

The windows bring to life two venues on Celebrity's Edge-class ships, Eden, and, debuting next year on the new Celebrity Beyond, Le Voyage by Chef Daniel Boulud.

The transformative Eden combines culinary and entertainment offerings in experiences that evolve that during the day.

Le Voyage by Daniel Boulud

For Celebrity Beyond, Boulud, the line's global culinary ambassador, is creating his first signature restaurant at sea, Le Voyage by Daniel Boulud, featuring globally inspired flavors. The restaurant is designed by Jouin Sanjit Manku and Patrick Jouin, responsible for the bars and restaurants of La Mamounia Marrakech and Celebrity’s own Grand Plaza on the Edge-class ships.

Celebrity Apex fashion shoot

Celebrity’s exclusive partnership with Saks Fifth Avenue officially launched earlier this year with a variety of digital touch points, including a dedicated landing page on Saks.com. In addition to the holiday window displays, there will be a fashion photo shoot on Celebrity Apex for inclusion in Saks’ Spring 2022 digital and social media campaigns. 

The partnership with Saks Fifth Avenue is an 'important way for us to show up in unique ways in locations our guests are visiting,' said Michael Scheiner, chief marketing officer of Celebrity Cruises. 'This will be one of many firsts in the upcoming year for the brand.'

The holiday windows are on display through Jan. 1.