In mid-December, the cruise line will launch a new dedicated trade portal.
The current agent team, headed up by Janet Parton, VP of business development, will be expanding by a further four people. A new trade marketing manager will be recruited, who will be joined by three trade support executives.
Respectively, they will report to Anna Gregori, VP, brand & customer journey, and Jo Reid, country manager for Celestyal in the UK.
‘Following the recent announcement of Celestyal’s full fleet refresh, second new ship, Celestyal Discovery, and our additional destinations and itineraries, we are delighted to confirm plans to significantly enhance our trade support function,’ Parton said.
‘Agent partners are critical to the success of the business. It’s vital that alongside the fleet refresh, and investment into the customer offering, we also invest in trade support, so agents can capitalise on the wealth of opportunities we have available.’
To complete the investment, a dedicated trade support phone line will go live ahead of the peak booking period. ‘With the team doubling in size, new agent resources and a dedicated phone number, we’ll be better placed than ever before to support the travel trade.’
Accessible via their website, the portal will bring together all trade marketing materials, campaign details and incentive information. Additional functionality will be added throughout 2024 such as a refreshed ‘Celestyal Stars’ platform, the cruise line’s online agent training platform.
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