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CLIA Europe welcomes VIVA Cruises

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VIVA Two traversing the Iron Gates on the Danube
European river specialist VIVA Cruises has been confirmed as a member of Cruise Lines International Association in Europe. 

VIVA was founded in 2018 as the first in-house tour operator of Swiss shipping company Scylla. Headquartered in Düsseldorf, it has an eight-ship fleet sailing on major European rivers, including VIVA One and VIVA Two – custom-built for the operator – with newbuild VIVA Enjoy, launching in September 2024.

Celebrating its fifth anniversary 

‘There is no better time to join CLIA than now, when VIVA Cruises is celebrating its fifth anniversary,’ said Andrea Kruse, COO, VIVA Cruises, which offers all-inclusive voyages to some of Europe’s most popular destinations with ‘a laid-back atmosphere and high-quality food and wine.’ 

Added Kruse, ‘Our main objective for the coming months is focused on the trade: we want more tour operators to feature and sell our products to consumers, so joining CLIA was a natural step for us.’ 

By joining CLIA, VIVA will benefit from CLIA’s travel agent network across the UK and Ireland, and a focused set of events and resources on river cruising. This includes webinars, podcasts, online resources and flagship events such as CLIA Conference in May and CLIA’s RiverView Conference, which next year will be in Amsterdam.

Demand for river cruising increasing

Andy Harmer, CLIA UK & Ireland director, said, ‘We’re thrilled to welcome VIVA Cruises to CLIA, and look forward to supporting them as they develop relationships with the trade across Europe. River cruise’s popularity continues to grow apace, so this is the perfect time for VIVA Cruises to further support agent know-how of their brand.’