The new logo features a depiction of the ocean at sunset, aimed at capturing the essence of leisure and luxury.
COLUMBIA blue CEO Norman Schmiedl explained, ‘The rebranding of Columbia cruise services is an important step in unifying our visual identity across the CB portfolio. By aligning the CCS logo with other esteemed brands under CB, we aim to enhance recognition and reinforce our position as a leader in the leisure services industry.’
Strengthening the brand
The rebranding initiative strengthens the connection between COLUMBIA blue and its parent company, Columbia Group. Leveraging the resources and reputation of the latter, CB is poised to continue its upward trajectory, capitalizing on its expanding portfolio of services. ‘We are thrilled with the success of COLUMBIA blue and we look forward to seeing continued growth of this unparalleled platform of leisure services,’ stated Mark O’Neil, CEO, Columbia Group.
Update on leadership team
Julia Siebert, former VP leisure, business development, and brand strategy for COLUMBIA blue, has been appointed COO. Hendrik Stellamanns, current director of Columbia Shipmanagement Germany, will additionally take on the position of MD for Columbia cruise services alongside Siebert.