Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Holland America Line scores record Black Friday US bookings

2024 Alaska was among the most-booked areas during Holland America Line's Black Friday/Cyber Monday sale. Here, Nieuw Amsterdam in Skagway
For the second year in a row, Holland America Line’s Black Friday booking volumes broke a company record high in the US.

Volume for the day was more than 20% greater than last year’s record high and 23% higher for the period from Black Friday through Cyber Monday.

Summer strength in Alaska, Europe, Canada/New England

Especially notable were summer 2024 bookings for Alaska, Europe and Canada/New England all surpassing volumes from last year’s Black Friday sales.

Holland America Line’s summer cruises include six ships in Alaska, offering the most Glacier Bay permits in cruising and nearly 180 shore excursions with wildlife encounters.

The summer also sees HAL in Canada/New England, with several itineraries extending up to Iceland and Greenland.

Offers run through Dec. 1

The line's Black Friday incentives run through Dec. 1 and include prepaid gratuities, up to 30% off cruise fares and a $25 deposit on eligible cruises.