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Just-out Seatrade Cruise Review delves into Celebrity's edge in design

June issue - hot off the press
How Celebrity Cruises keeps its edge in design is the focus of Seatrade Cruise Review's June issue. The cover story features interviews with key Celebrity Edge designers Kelly Hoppen and Tom Wright, two of the world-class designers selected for the project, as well as insights from Lisa Lutoff-Perlo, president and ceo of Celebrity Cruises.

‘We have never gone so far to bring in world-renowned, A-list designers,’ Lutoff-Perlo said.

The story, which delves into the designers' approach and the first cruise ship fully designed in 3-D, is timely given that Celebrity is about to reveal another key element of Celebrity Edge and more of its world-class design team at an event in New York City next week.

Seatrade Cruise Review's June issue also profiles Julia Brown, chief procurement officer, Carnival Corp. & plc, an accomplished change agent from the consumer packaged goods industry who's now working to leverage Carnival's scale with its $9bn a year in purchases.

It's a challenging assignment considering the company's history of autonomy for its operating units, but rather than consolidating purchasing corporately, Brown's approach is working with the brands to achieve results by partnering and collaborating where that makes sense.

Further features look at the coming fleet of LNG-powered cruise newbuilds, a ship management survey, Cuba, newbuilds for China, updates from ports and destinations and the record nearly $50bn orderbook for 70-plus ships.

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