A new brand video, 'Life’s Great Adventures Start From Within,' spearheads the campaign by showcasing shipboard and shoreside experiences with footage captured aboard the new World Navigator.
The video features the Atlas experience in three parts: the luxurious onboard amenities of World Navigator and World Traveller, the casually elegant shipboard experience and shoreside adventures.
The 'Discover Yourself – Discover the World Anew' campaign will appear in a variety of channels, including consumer and trade magazines, newspaper inserts, outdoor and online channels.
Connecting in a meaningful and genuine way
'Our young brand stirs the soul and inspires travel. Every touchpoint of our campaign is about connecting back to our guests in a meaningful and genuine way and helping them find their “self” and the adventurer within,' said Colleen Rodriguez, VP marketing, Atlas Ocean Voyages.
World Navigator entered service in August 2021, and World Traveller is planned to debut this October.