Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

New Atlas campaign invites travelers to 'Discover Yourself – Discover the World Anew'

World Navigator is pictured in Antarctica
Atlas Ocean Voyages' new marketing campaign, 'Discover Yourself – Discover the World Anew,' focuses on experiences that redefine luxury and adventure.

A new brand video, 'Life’s Great Adventures Start From Within,' spearheads the campaign by showcasing shipboard and shoreside experiences with footage captured aboard the new World Navigator.

The video features the Atlas experience in three parts: the luxurious onboard amenities of World Navigator and World Traveller, the casually elegant shipboard experience and shoreside adventures.

Multi-channel campaign

The 'Discover Yourself – Discover the World Anew' campaign will appear in a variety of channels, including consumer and trade magazines, newspaper inserts, outdoor and online channels.

Connecting in a meaningful and genuine way

'Our young brand stirs the soul and inspires travel. Every touchpoint of our campaign is about connecting back to our guests in a meaningful and genuine way and helping them find their “self” and the adventurer within,' said Colleen Rodriguez, VP marketing, Atlas Ocean Voyages.

World Navigator entered service in August 2021, and World Traveller is planned to debut this October.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.