This will involve more than 150 of the team’s shows across the US.
In-game integrations, giveaways, player interactions
The Harlem Globetrotters’ always-entertaining exhibition games will be enhanced by Carnival’s signature brand of fun through in-game integrations, giveaways and joint marketing efforts such as a designated Choose Fun Zone seating area with branded signage, playful décor, special player interactions and more.
This partnership will also provide Carnival with traditional marketing assets to support their charitable partners’ initiatives.
A video shot on board Carnival Horizon featuring Harlem Globetrotters stars Hammer Harrison and Dragon Taylor showcases the dynamic duo’s impressive skills as they make shots from high above Carnival’s SkyRide aerial attraction and Lido Deck. The video can be viewed here.
Synonymous with fun
'The Harlem Globetrotters are synonymous with fun, helping families create wonderful memories, and our brands align so well together,' said Scott Becher, VP/head of partnerships for Carnival.
Inductees of the Naismith Memorial Basketball Hall of Fame and known for their incredible dribbling, shooting and dunking skills as well as their crowd interaction, the Harlem Globetrotters have performed for more than 148m fans in 124 countries since 1926. Now performing 400 shows each year, the team has become world-renowned and showcases some of basketball's best players.
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