CMV’s landmark partnership with Western Australia

Paul Papalia, left, with Australian celebrity chef Curtis Stone enjoying a Margaret River wine

Cruise & Maritime Voyages’ marketing manager Tom Benson has announced a new cooperative marketing partnership with Tourism Western Australia and the WA state government to develop cruise tourism.

First partnership with a cruise operator

Benson said it is the first time the WA government has negotiated a co-operative marketing agreement with a cruise industry operator.

He said it will support a range of WA-focused fly, cruise, rail and stay packages currently on sale.

The packages are being promoted nationally through print and digital media and include extended stopovers in WA ports, allowing for longer shore excursions in Perth and regional areas.

Port calls to destinations including Fremantle, Broome, Geraldton and Kuri Bay feature in the itineraries, along with shore trips to Margaret River, Busselton and Rottnest Island.

WA serious about cruise tourism

‘This partnership acknowledges CMV Australia’s contribution to growing cruise shipping in WA and shows the state government, through Tourism WA, is serious about pursuing opportunities to market the State as an exciting cruise destination,’ WA Tourism Minister Paul Papalia said.

Papalia said the homeporting of Vasco da Gama in Fremantle for the 2019/2020 season means even greater economic benefit to the state. Vasco da Gama’s 1,220-passenger capacity more than doubles that of CMV’s Astor, which has been making the company’s extended seasons from Fremantle since 2013.

Posted 2 July 2019

© Copyright 2019 Seatrade Informa Markets. Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Seatrade Informa Markets.

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Helen Hutcheon

Author Bio ▼

Australasia correspondent Helen Hutcheon did her cadetship on a shipping magazine and worked in P&O’s Sydney office for seven years as a public relations journalist. For 19 years she was deputy editor of Travel Week, which was Australia’s leading trade newspaper that covered major local and international industry events. In 2008 the late legendary Rama Rebbapragada presented her with an award from Royal Caribbean Cruises Ltd ‘in recognition of her outstanding contribution to the cruising industry.’ In 2010 she won the Neil Frazer Award for ‘outstanding contribution to the cruise industry,’ elevating her to CLIA Australasia’s hall of fame. She has been the Australasia correspondent for Seatrade Cruise Review since 1997 and for Seatrade Insider (now Seatrade Cruise News) since its launch in 2000.

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