CroisiEurope celebrating 40 years of river cruising

Further expansion in its 40th year: Elbe Princesse joined CroisiEurope fleet this month

CroisiEurope is celebrating 40 years of river cruise operations in Europe and beyond.

From humble beginnings using a chartered vessel for day sailings out of Strasbourg, founder Gerard Schmittter developed and expanded the business into what is now CroisiEurope, among the global market leaders in river cruising with a fleet of 41 vessels.

In 1976, Schmitter established Alsace Croisières, France’s first river tourism venture. By chartering Le Strasbourg, a vessel belonging to the Port of Strasbourg, he established a Strasbourg-Plobsheim connection offering lunch and afternoon dancing on board.

Six years later, Schmitter acquired his own ship, L’Alsace I. Initially it operated between Lauterbourg and Plobsheim, a route later extended to Rudesheim in Germany.

In 1984 the first river cruise ships with cabins were obtained. The Hansi, Kléber and Petite France started to operate long-distance cruises on the Rhine to the Netherlands.

Schmitter’s enterprise subsequently went through a dynamic growth phase and gradually extended its operations to new destinations, including the Danube in 1991.

In 1997, the regional Alsace Croisières company rebranded into CroisiEurope and gained a European dimension expanding itineraries on the Rhone, Saone, Elbe and Po and branching into Portugal and eastern Europe. Two years later, Schmitter handed the company over to his children, Patrick, Philippe, Christian and Anne-Marie.

Schmitter, died in Strasbourg in February 2012. He was 76. Later that year the new Gerard Schmitter river cruise ship was launched and named after the founder.

Today, CroisiEurope has a modern fleet of 41 boats (including 30 river cruise ships,198-passenger Belle de l’Adriatique sailing maritime and coastal cruises in the Med and four boats along the Mekong. They are all designed, built and marketed by the company.

In 2015, the third generation of the Schmitter family joined the company launching three next-generation river vessels.

This anniversary year sees the introducion of Indochine II,  its first luxury vessel on the Mekong river, two new French river barges, and earlier this month 79-passenger Elbe Princesse, the company’s second paddle riverboat, was inaugurated in Berlin.

Over the past year more than 220,000 people traveled with CroisiEurope.

Posted 28 April 2016

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Mary Bond

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Editor in Chief/Publisher Seatrade Cruise News & Seatrade Cruise Review Mary Bond is Group Director, Seatrade Cruise a division within Informa Markets and responsible for the Seatrade portfolio of global cruise events, print and online cruise publishing. Mary is also publisher and editor-in-chief of Seatrade Cruise News, the leading daily online news service for the global cruise industry and Seatrade Cruise Review quarterly, the official magazine at Seatrade cruise events worldwide. Mary has worked in the shipping industry for 39 years, first for Lloyd’s Register of Shipping before joining Seatrade’s editorial team in 1985. Mary is on the steering committee of CruiseBritian and has edited MedCruise News and MedCruise Yearbook for more than 15 years.

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