It’s time to #CrewUp with women, Celebrity CEO says

Lisa Lutoff-Perlo with some of Celebrity's women officers PHOTO: Celebrity Cruises

Celebrity Cruises released a new video, #CrewUpWithWomen, to spotlight its campaign to give more women opportunities in seafaring jobs.

This effort is championed by President & CEO Lisa Lutoff-Perlo as part of the brand’s commitment to gender equaility.

‘Teach your daughters to worry less about fitting into the glass slipper and more about shattering the glass ceiling,’ Lutoff-Perlo exhorts in the video.

From 3% to 22% women on the bridge

Celebrity has gone from 3% of women on the bridge in 2015 to 22% fleet-wide in 2019. And Celebrity Edge launched with 30% women crew — higher, Lutoff-Perlo claims, than any other ship in the fleet and in the industry.

‘And we are not finished,’ she adds.

#CrewUpWithWomen was produced with Pitch Her Productions, a female-led production company supporting women in the film industry.

For more about Celebrity’s efforts, and what other lines are doing, see Seatrade Cruise Review’s March 2019 cover story, ‘Women wear the stripes.’ And download snapshots of women seafarers across a range of companies here.

 

Posted 24 July 2019

© Copyright 2019 Seatrade Informa Markets. Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Seatrade Informa Markets.

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Anne Kalosh

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Editor, Seatrade Cruise News & Senior Associate Editor, Seatrade Cruise Review Anne Kalosh covers global stories, reporting both breaking and in-depth news on cruising's significant people, places, ships and trends. A sought-after expert on cruising, she has moderated conferences around the world, including the high-profile State of the Industry panel at Seatrade Cruise Global. She created and led the acclaimed itinerary-planning case study for Seatrade's cruise master classes held at Cambridge and Oxford universities. She is the cruise columnist for AFAR.com, and her freelance stories have appeared in a wide range of publications, from The New York Times to The Miami Herald.

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