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NCL's ‘Encore Moments’ campaign to reward everyday heroes

encore moments campaign
Leading up to the introduction of Norwegian Encore, Norwegian Cruise Line launched an ‘Encore Moments’ campaign to recognize and reward everyday heroes across North America.

Seeking public nominations

The company is encouraging the public to nominate those who deserve an encore — applause — for the positive impact they have on their friends, family and communities. Leveraging the ship’s name for the campaign, ‘Encore Moments’ will recognize the good works of individuals across the US and Canada by awarding a cruise to one winner from every state and province.

This follows the brand’s wildly successful ‘Giving Joy’ campaign, which recognized and rewarded teachers who spread joy in the classroom.

‘We believe it is very important to make the time to celebrate and thank the people whose acts of kindness and compassion make a difference in the lives of their friends and families, and within their communities. We are very proud and excited to launch Encore Moments and we encourage the public to bring these hometown heroes to the forefront for a well-deserved encore,’ NCL President and CEO Andy Stuart said.

64 free cruises

Running from Sept. 18 to Oct. 18, the campaign will recognize and reward 52 people across the US (one person from each state including the District of Columbia and Puerto Rico), and one person from each of Canada’s provinces and territories (excluding Québec). The 64 nominees with the most votes in their state, province or territory will win their choice of a three- to five-day cruise for two on almost any Norwegian Cruise Line ship.

They’ll also get airfare and accommodations for an award ceremony in New York City on Dec. 16.

Further information, to nominate a hero or vote, is here.