The NFT art pieces were created by Manuel Di Rita, widely known as 'Peeta,' the Italian artist who designed the hull art for Norwegian Prima and Norwegian Viva.
Auction and sale April 13
The NFTs will open for auction and sale at 9 a.m. ET April 13 on NCL’s soon to launch online NFT marketplace. All proceeds will be donated to Teach For America, a cause supported by NCL.
Starting bids $2,500 and $250
The first of the six art pieces will be auctioned at the starting rate of $2,500, with the remaining NFTs sold for prices beginning at $250. The auction's winning bidder will also be awarded a balcony stateroom on one of Norwegian Prima's US inaugural voyages, setting sail from NCL's new PortMiami terminal.
Art inspired by Norwegian Prima and Viva
The first piece in the NFT collection resembles the hull art on Norwegian Prima. The additional five NFT pieces showcase some of the innovative 3D designs often depicted in Peeta's works and will be featured aboard Norwegian Prima including in the three-level Penrose Atrium. Some elements are from his Norwegian Viva work.
'We are so excited to partner with Peeta on this first for our brand and for the industry,' NCL President and CEO Harry Sommer said. 'Peeta is a talented artist who has brought the magic and beauty of the ocean to our ships, so we are happy to share this with our guests and to donate the proceeds of this new venture to Teach For America, an organization and a cause very near and dear to our hearts.'
'Essential step forward'
'... Providing our guests the opportunity to own digital assets that connect them with an unforgettable cruise experience is an essential step forward,' said Scott Piccolo, chief digital experience officer, Norwegian Cruise Line Holdings.
Norwegian Prima's christening voyage is scheduled to depart Reykjavík, Iceland, in August, following the ship's naming by pop star Katy Perry.