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Norwegian delivers on pledge to eliminate plastic water bottles

JUST Water.jpg
JUST Goods is supplying 100% spring water in a plant-based, recyclable carton
Norwegian Cruise Line confirmed its 17-ship fleet is now free of single-use plastic beverage bottles.

Last year the brand pledged to do that by this month, starting with its newest ship, Norwegian Encore.

Cuts out 6m plastic bottles annually

The initiative will eliminate more than 6m plastic water bottles a year from the waste stream.

Norwegian partnered with JUST Goods to supply 100% spring water in a plant-based carton. The carton is made of 82% renewable materials. The paper carton is made from trees grown in responsibly managed forests and the cap and shoulder are made from a sugarcane-based plastic. The JUST Water bottle is refillable and recyclable.

Shampoo/conditioner bottles are next

In addition, the brand is working to eliminate single-use plastic shampoo and conditioner bottles later this year.

‘This is a very special and very proud moment for us,’ said Harry Sommer, president CEO of Norwegian.

Just the beginning

He added: ‘While this is just the beginning of what we and others can do, we are incredibly committed to our Sail & Sustain program and believe wholeheartedly in the importance of preserving our natural resources. We will continue to strive towards making environmentally conscious decisions to benefit our earth.’

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