Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Oceania Cruises' 2024 voyage launch sparks a peak booking day

The single most in-demand cruise was the 35-day circumnavigation of Australia departing Dec. 21, 2023
Oceania Cruises reported the opening sales day for its 2024 voyage collection ranked among the best single-day booking periods in company history.

'The 2024 collection launch illustrates tremendous and continued strong demand for cruising in addition to highlighting the increased trend in planning travel farther out, both for past guests and new-to-brand guests,' Oceania President and CEO Howard Sherman said.

October 2023 to December 2024

On May 4, the company opened sales to the general public for more than 350 voyages ranging from seven to 82 days and spanning from October 2023 to December 2024.

All of the bookings for 2023 and 2024 are new cash bookings with no dilution from future cruise credits issued during the pandemic, which must be applied by the end of 2022.

New customers and back-to-back voyages

One-third of all bookings came from first-time customers. In addition, one-third of the total transactions included reservations for at least two voyages as extended travel continues to prove popular, with grand voyages performing well.

The single most popular cruise

The single most in-demand cruise was the 35-day circumnavigation of Australia departing Dec. 21, 2023, with more than 60% of capacity filled in one day.

Asia in demand

Across the board, all destinations saw strong bookings with Asia as the most popular and with the 2023/24 South America sailings and 2024 Northern Europe itineraries on the 1,238-passenger Marina performing exceptionally well.

Africa, the South Pacific, Australia and New Zealand also showed strong demand.