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Oceania Cruises scores record bookings in Labor Day upgrade sale

Oceania Cruises is encouraged by 'increased interest in small-ship luxury travel experiences.' Here, Sirena
Oceania Cruises said its Labor Day upgrade sale proved to be the most successful holiday promotion in company history.

New-to-brand customers

Almost half of the new reservations came from new-to-brand customers.

'We are especially encouraged by increased interest in small-ship luxury travel experiences from aspirational travelers and the continued support of our travel advisor partners,' said Bob Binder, president and CEO, Oceania Cruises.

Fewer than 5% of bookings used FCCs

Oceania Club members, the line’s loyalists, comprised slightly more than half of the new reservations with fewer than 5% of reservations using future cruise credits from canceled voyages.

The line said the volume of new reservations validated its recent commitment to enriched sales tools and online reservations capabilities for travel partners and the additional investment in digital outreach to consumers and travel advisors.

Citing strong demand for voyages in 2021 and the first half of 2022, Oceania will be launching its summer 2022 season of itineraries to Europe, Alaska, Bermuda and Canada/New England in November, its 2023 world voyage in January and the balance of winter 2022/23 itineraries in February.