The record day, Nov. 11, represented a more than 20% increase over the line’s 2021 Europe & North America Collection launch in August 2019.
90% new cash bookings
More than 90% of the reservations were new cash bookings with fewer than 10% of customers using future cruise credits issued for previously canceled voyages.
One-third new to brand customers
Additionally, one-third of the reservations were from first-time, new-to-brand customers.
Sales opened with an OLife Choice Airfare promotion, which includes free round-trip airport transfers, plus free Internet and a choice of free shore excursions, free beverage package or substantial shipboard credit. Europe voyages in this collection also offer a bonus $149 premium economy air upgrade.