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Ponant campaign aims to firm up UK positioning

PHOTO: STUDIO PONANT / OPHÉLIE BLEUNVEN Ponant-campaign-2024.jpg
Between February 12 and April 30, the campaign should reach over 382,000 potential passengers
Ponant launched a multi-channel publicity campaign on February 12 to anchor the brand’s reputation and positioning in the UK market, and drive sales traffic towards travel agencies.

It extends across television, social media and nearly 10 airports. The campaign should reach over 382,000 potential passengers by April 30.

An ‘exceptionally wide’ campaign

‘We are initiating this multi-channel publicity campaign on an exceptionally wide scale,’ remarked Stephen Winter, international sales director - EMEA, Ponant. ‘There is no doubt that this 12-week publicity drive for Ponant will add extra impetus to the already dynamic sales activity of all our partners.’ 

Strategy

Ponant will spread its message via TV channels ITVX and Sky, social media sites Facebook and Instagram, and Air France lounges in airports worldwide.

 

TAGS: Ponant