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Princess Cruises posts record Thanksgiving week sales

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A Princess cruise offers exceptional value compared to land-based vacations, John Padgett said
Princess Cruises chalked up its busiest Thanksgiving week sales including Black Friday and Cyber Monday (Nov. 20-27).

The line had kicked off the Black Friday promotion early this year and customers could book across the full spectrum of the 330 destinations Princess visits in Alaska, the Caribbean, Europe, Canada/New England and other regions.

'The extraordinary, all-inclusive appeal of a Princess cruise is something that is clearly very attractive to consumers, as is the exceptional value it offers compared to land-based vacations,' Princess President John Padgett said.

Pricing packages are popular

According to Princess, customers also took advantage of bundled pricing packages Princess Plus and Princess Premier, which offer savings of up to 65% on shipboard costs such as gratuities, Wi-Fi, beverages and other amenities. Pagett recently told Seatrade Cruise News the majority of people now book the bundles instead of standard pricing.

'The response has been remarkable and smart shoppers were able to reserve voyages at attractive prices and lock into preferred dates and accommodations they want in 2024 and 2025,' Padgett added.

HAL and NCL

Holland America Line posted record Black Friday US bookings, and Norwegian Cruise Line had a 'very strong' Black Friday/Cyber Monday,