Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Princess Cruises sweetens Plus, Premier packages and raises pricing

Decadent Princess Premium desserts
Princess Cruises raised the pricing for its premium add-on packages, Princess Plus and Princess Premier, and added enhancements.

Princess Plus is going to $60 per day from the $50 it has been since May 25; it was $40 before that. And Princess Premier is increasing to $80 per day; it was introduced at $75 in May for voyages starting June 25.

Adding decadent desserts and branded fitness classes

Rolling out on sailings after Feb. 20 is a series of decadent Princess Premium desserts. These elaborate confections overflowing with gelato, pastry and candy will be added to both Princess Plus and Princess Premier and are available in the Gelateria, Swirls or Coffee and Cones venues.

As part of its recently announced exclusive partnership with Xponential Fitness, Princess will also include complimentary onboard Pure Barre, Yoga Six and Stretch Lab classes to the packages starting in February. Classes from additional brands including Club Pilates, Cycle Bar and Stride are to follow shortly thereafter.

Princess Plus details

Now for $60 per day, Princess Plus will give almost 60% off a retail value of $140 if components are purchased separately. The enhanced package includes the Plus Beverage Package, single device Wi-Fi plan and daily crew appreciation. Two premium crafted desserts, two smoothies or juices, two fitness classes and free shipping of Medallions prior to cruises are the new additions to the Princess Plus package.

Princess Premier

And with Princess Premier, $80 per day, the total amenity value is up to $257 per day compared to purchasing components separately, an almost 70% savings.

Princess Premier includes the Premier Beverage Package, four device Wi-Fi plan, daily crew gratuities, two nights of specialty dining, photo package, Princess Prizes, unlimited Premium crafted desserts, unlimited smoothies or juices, unlimited fitness classes, reserved seating in the Princess Theater and a complimentary Medallion accessory.

New packages are available for bookings made after Dec. 14  for sailings after Feb. 20.