Replaces Roberto Fusaro
He’ll join March 18 and replaces Roberto Fusaro, who left at the end of January for personal reasons. Fusaro held the job since 2016.
Rodríguez will report to MSC Cruises CEO Gianni Onorato in Geneva and work side by side with MSC Cruises USA Chairman Rick Sasso, COO Ken Muskat and the rest of the leadership team based in Fort Lauderdale.
He is tasked with strengthening the company’s strategy in the US region, in commercial presence and brand awareness, and with leveraging MSC Cruises’ long-term investments made in recent years.
Oversight of PortMiami project and Ocean Cay
Rodríguez will also oversee the development of MSC Cruises’ future terminal at PortMiami, which is due to open in October 2022, and Ocean Cay MSC Marine Reserve in the Bahamas, which came online in late 2019.
Rodríguez spent eight years at the Carnival brand, ultimately as EVP ship operations between 2009 and 2015. Before that, he was EVP marketing and guest experience from 2007 to 2009.
Great Wolf Resorts
More recently he was CEO of Great Wolf Resorts, North America’s largest owner and operator of indoor water park family resorts, between 2015 and 2017. For the past two years, he has been a senior adviser and board member to a range of international companies and private equity firms, engaged in investments and growth and performance improvement programs for brands in the travel and leisure sectors.
Before Carnival, Rodríguez was a partner and managing director for the Boston Consulting Group.