With 300 members across 600 locations in the US and Canada, Signature provides access to top travel advisors and a comprehensive platform to market to a targeted audience of luxury travelers.
AQSC/Victory said Signature's extensive database will enable them to better communicate new offerings and policies to travel advisors' clients, including the companies' SafeCruise commitment.
'Partnership with travel advisors more critical than ever'
'As the cruise industry continues to evolve to meet the needs of today’s travel landscape, our partnership with travel advisors is more critical than ever,' said Shawn Bierdz, chief operating officer, American Queen Steamboat Co. 'We look forward to collaborating with Signature’s travel advisors as we provide US river and lake cruising, as well as coastal and Alaska experiences to their valued clients.'
The partnership comes as American Countess is set to debut in coming days on the Lower Mississippi River. And Victory is branching into expedition cruising with the new Ocean Victory.
Signature President and CEO Alex Sharpe welcomed the brands. 'We look forward to working with them and sharing their diverse offerings with our advisors and their clients. The demand for domestic travel has never been higher, and we welcome them to the Signature family,' he said.