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Silversea picks Finn to broaden UK reach

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Silversea looks to enhance its visibility in the UK
Finn Partners will manage Silversea Cruises' public relations in the UK, as the line looks to fulfil its growth plans and attract people new to cruising.

Debbie Flynn, managing partner and global travel practice lead, Finn Partners, said: ‘We are overjoyed to be appointed by Silversea Cruises for the UK market. Our team of both cruise and luxury PR experts here in our London travel practice will be working closely with the Silversea UK team to ensure that this year’s exciting announcements, ship launches, and much more are shared with our media friends and contacts to support the market growth ambitions for Silversea.’

Maximising exposure is 'pivotal'

Added Peter Shanks, MD UK, Ireland, Middle East and Africa, Silversea Cruises: ‘With plenty of exciting milestones ahead of us, maximising our media exposure will be pivotal in 2022 and beyond. 

‘We are looking forward to working with Debbie and her team as we strive to grow our market share in the UK, as well as cultivating our valued relationships further with the UK press…’