Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Sydney-based communication agency’s fifth cruise line account

PEPR partner Anna Mansfield and the agency's founder Philip Engelberts
Philip Engelberts’ PEPR agency has been appointed to raise brand awareness of Explora Journeys in Australia and New Zealand.

Engelberts founded PEPR (which stands for Philip Engelberts Public Relations and is pronounced ‘pepper’) in Sydney in 2003.

He also represents Holland America Line, Cunard, Aqua Expeditions and European Waterways.

Eve of naming ceremony

The Explora Journeys appointment will come on the eve of the July 8 naming ceremony in Rome of Explora I, the first of six ships for the MSC Group’s new luxury cruise line.

‘We are delighted to have the expert cruise team at PEPR agency work with us on the Explora Journeys brand launch in Australia and New Zealand,’ Verena Koetzle, director global public relations and communications, said.

Slower pace

‘Explora Journeys offers the perfect blend of celebrated destinations and off-the-beaten-path locations, focusing on a slower pace and more time in each destination, to ensure guests can get under the skin of the local culture and environment, whilst not leaving their mark on the destination,’ Koetzle said.

‘We know that Australian and New Zealand luxe travellers are ready to embrace the Explora I experience.’

Engelberts said his team is ‘delighted to represent such a sophisticated brand.'