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Tideworks, Brenock team on cruise industry tech solutions

PHOTO: SSA MARINE CRUISE Pier 91 Seattle.jpg
Seattle's Smith Cove Cruise Terminal, Pier 91
Tideworks Technology, a full-service provider of terminal operating systems, formed a joint venture with Brenock Technology, a provider of software applications and consulting services for industries including the cruise and marine sectors.

The two companies will leverage their complementary strengths to deliver enhanced management tools and solutions to their customers.

Optimize and automate

Cruise lines and marine terminals are facing unprecedented disruption during the COVID-19 pandemic. Through the joint venture, Brenock and Tideworks, with the support of Tideworks’ parent company, Carrix, and sister company, SSA Marine, will deliver solutions to help cruise lines optimize and automate processes as they rebuild from economic setbacks and adjust to new health and safety standards on board.

Carrix has expanded and developed its business to support the industry’s changing needs; this joint venture is a continuation of these investments to deliver exceptional service to customers and partners around the world.

Efficiency and cost savings

'We are eager to partner with Brenock to provide technology solutions to cruise lines and terminal operators to help them increase efficiency and save costs,' Tideworks President Thomas Rucker said. 'With Brenock as an ally, our collective technology and expertise can help improve operations, solve mission-critical problems for our customers and partners and make a positive impact on their business.

Tideworks’ scalable terminal operating systems solutions, combined with Brenock’s mobile-ready management tools will optimize operational efficiency, reduce costs and boost performance for key stakeholders across the supply chain.

'The disruption to the cruise industry has been unprecedented,' said Jason Grant, VP fleet technology with Holland America Group. 'We are excited about Tideworks’ and Brenock’s joint venture as we evaluate solutions tailored to our industry and the opportunity to increase collaboration across the maritime sector.'

Accelerating innovation

'We are dedicated to helping cruise lines innovate and will be there to help them rebuild against serious market challenges,' Brenock President Manus Walsh said. 'Working collaboratively with Tideworks and its partners will enable us to accelerate this innovation and deliver added value to our customers.'