Sailors (passengers) will receive The Band via mail prior to embarking Scarlet Lady. Activated with a tap of the wrist, it also pinpoints location for delivery of Shake for Champagne, enables gaming in the casino and serves as a VIP pass for suite sailors to enter Richard’s Rooftop.
Works with The Sailor App
To complement The Band, The Sailor App will be available in the coming weeks for passengers to complete the check-in process, book shore things and more.
Bionic Yarn partnership
The Band results from a partnership with Bionic Yarn, a material engineering leader committed to addressing plastic pollution in marine and coastal environments. The accessory is nautically inspired and can be taken home by sailors as a post-voyage keepsake.
‘Our wearable technology marries sustainability with smarts and style, which is quintessentially Virgin,’ said Tom McAlpin, CEO of Virgin Voyages. ‘The Band will be our seamless and worry-free way for sailors to not only unlock their cabin with ease, but to explore all of the thrills and great experiences that Scarlet Lady and the rest of our fleet will have to offer.’
Rope material for The Band is made entirely of Bionic yarn and contains six grams of marine and coastal plastic, equivalent to one-half of a plastic water bottle that washes ashore.
Further joint sustainability initiatives
Through their partnership Bionic and Virgin Voyages have committed to further sustainability initiatives including cleanups and a commitment to recovering two or more pounds of plastic for every new sailor in 2020.
‘Bionic’s partners have always had a deep respect for Virgin and its rich history of Industry innovation,’ said Tim Coombs, co-founder of Bionic. ‘Naturally, we’re thrilled to be part of the Virgin Voyages experience and share our mission with its ocean-loving passengers.’
Other sustainability initiatives on Virgin’s part were featured in the September 2019 issue of Seatrade Cruise Review. Jill Stoneberg, director, social impact & sustainability for the cruise line, is scheduled to speak on a Seatrade Cruise Global panel, 'Plastics and Other Solid Wastes: Challenges and Solutions,' April 21.