This is a newly created role.
'I am delighted that we have been able to win Christian Reuther, an internationally renowned expert in the entertainment industry,' said Steffi Heinicke, SVP guest experience, AIDA Cruises.
20 years of experience
A trained journalist, Reuther has been responsible for productions, shows, TV formats and event concepts in the areas of sports and entertainment, including live events for national and international television and production companies over the past 20 years.
Grimme Award winner
Reuther was honored with the Grimme Award for 'Best Entertainment' in 2019. It is Germany's most prestigious award for television.
He starts in October and will report to Heinicke.
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