Annette Diaz back to Royal Caribbean Group in VP role at Celebrity Cruises

Diaz will be VP global brand marketing and communications, reporting to CMO Michael Scheiner.

'Thrilled to be back home'

In a LinkedIn post, Diaz said it has been 'exciting to build a brand extension of Four Seasons and to do so with a really talented group of individuals.' She thanked the Four Seasons Yachts and Four Seasons teams for an 'amazing journey.'

Diaz added that in returning to Royal Caribbean Group, she is 'thrilled to be back home.'

Azamara and RCI experience

Earlier, Diaz spent nine years at the Group, where she most recently served as AVP/global head of marketing, public relations and product development at Azamara until May 2020.

Before that, she held several marketing roles at Royal Caribbean International, ultimately, director, product marketing and strategic partnerships.

Diaz joined Four Seasons Yachts in September 2022 as head of marketing and communications.