Springer brings nearly 30 years of sales and marketing experience in the cruise industry and will lead Atlas’ sales strategy, with a focus on developing, expanding and fostering relationships with travel advisor partners.
She will also support the marketing strategy as the brand continues to grow partnerships; receive new ships; and expand deployment.
Renaissance and Oceania roles
James Rodriguez, president and CEO of Atlas Ocean Voyages in welcoming Springer, commented, 'Tanya’s extensive experience in the cruise industry will be key to introducing the Atlas brand to more travel advisors and further elevating our relationships with current partners. Atlas greatly appreciates travel advisors and their critical industry role, and we will continue to support and promote them.'
Springer, who began her career with Renaissance Cruises, followed by a stint at Online Vacation Center before moving to Oceania Cruises, is a graduate of the University of North Carolina at Chapel Hill and holds an MBA.
She highlighted one of her first goals at Atlas Ocean, 'is to make Atlas even more easy and profitable for cruise sellers to do business with.'
World Navigator, launched in August 2021, and World Traveller, launching November 2022, both feature 98 suites and staterooms, and are the line’s first two small expedition ships. Three additional sister ships, World Seeker, World Adventurer and World Discoverer, are under construction or on order.