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Aurora Expeditions creates new chief marketing officer role

Hayley Peacock-Gower said her new job is an incredible opportunity to create global demand for the Aurora brand
Australia’s Aurora Expeditions appointed Hayley Peacock-Gower to the newly-created role of chief marketing officer to grow the brand globally.

Peacock-Gower has more than 20 years’ experience in strategic branding, marketing and media with companies including News Corp, Fairfax Media, Canon and Leo Burnett.

CEO Monique Ponfoort described Peacock-Gower as a 'top talent’ who will be an asset to the company’s executive leadership team.

‘Her extensive background and skills will add immeasurably in building the marketing, content and strategic partnership platform that will drive growth for the Aurora brand,’ Ponfoort said.

Key timing

She said Peacock-Gower’s appointment comes at a key moment for Aurora Expeditions, with the launch of its second purpose-built ship Sylvia Earle next year and the return to small-ship expedition travel in Antarctica from January

Peacock-Gower said her new job was ‘an incredible opportunity’ to innovate and drive interest and demand for the product worldwide.