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Aurora Expeditions expands into French-speaking markets

Nicolas Bilek will drive the business in French-speaking markets
Australia’s Aurora Expeditions appointed Frenchman Nicolas Bilek to expand the company’s presence in French-speaking markets, including France, Belgium, Switzerland and Québec.

Bilek, who was most recently with Ponant, has more than 22 years’ travel industry and expedition experience.

‘I am thrilled to be joining the Aurora family and to have the opportunity to grow and market this unique product within these emerging markets,’ Bilek said.

Market appeal

‘Aurora’s spirit of true adventure and its understated relaxed and friendly atmosphere is something I strongly believe will appeal to the markets that I will be helping to develop,’ he said. 

CEO Michael Heath said this is a pivotal time for growth at Aurora Expeditions with the successful resumption of voyages and the imminent launch of Sylvia Earle

‘True to Aurora’s spirit of innovation, we have carefully evaluated our global market position and identified these French-speaking markets as potential areas for growth, Heath said. 

French-speaking expedition teams

‘We are well positioned to welcome an increase of passengers from these source markets on board, with French-speaking expedition team members on every voyage, as well as several  French-speaking naturalists featured across our expedition calendar.’

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