As part of its strategic growth plan Azamara has already doubled the number of shoreside employees in key markets including the US, the Nordics, Germany, and Australia.
On the ground sales
Carol Cabezas, President of Azamara said, ‘We recognise the integral role that “on the ground” sales teams have on market performance and the value of their relationships with local trade partners. By introducing new team structures with targeted focuses, such as that in the UK, and with a surge of new hires around the world, we are offering more support to trade partners globally and driving forward our international growth.’
Duff, formerly Azamara’s international commercial director, is focussing his efforts on developing the UK market, driving growth, and providing visible market leadership. He will manage the UK team across all departments and work closely with the global teams based in Miami, which provide operational, day-to-day support to all international markets.
Duff commented, ‘we just had our best year on record in the UK, and with demand for cruising still strong, we are confident that these changes will set the foundations for further success in 2023 and beyond.’
Additional appointments include Lee Surman who will step into a new role as head of partnerships and trading, and in a new position as head of trade sales, UK, Stuart Pearce will oversee the UK sales strategy.
EMEA expansion
For EMEA, Christina Hannon’s role has expanded to strategic accounts manager for the Nordic and DACH countries where Azamara is establishing relationships for the first time. She has worked with partners in the Nordics for years and will continue to develop the market, while also focusing on the important regions of Germany, Switzerland, and Austria.
Bruno Jansen will utilise his European experience in a new role as sales manager for the EMEA IR network, strengthening relationships with partners that operate on behalf of Azamara in each country.
Richard Stanbridge will assume a new role as trade and guests services manager, international based in London.
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