Seatrade Cruise News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Azamara announces new UK and EMEA team structure

CRUISE_David_Duff.jpg
UK managing director for Azamara, David Duff
Azamara announced a series of enhancements to its UK-based sales team, including the promotion of David Duff to managing director for the UK, to bolster market growth and generate greater confidence amongst trade partners in the region.

As part of its strategic growth plan Azamara has already doubled the number of shoreside employees in key markets including the US, the Nordics, Germany, and Australia.

On the ground sales

Carol Cabezas, President of Azamara said, ‘We recognise the integral role that “on the ground” sales teams have on market performance and the value of their relationships with local trade partners. By introducing new team structures with targeted focuses, such as that in the UK, and with a surge of new hires around the world, we are offering more support to trade partners globally and driving forward our international growth.’

Duff, formerly Azamara’s international commercial director, is focussing his efforts on developing the UK market, driving growth, and providing visible market leadership. He will manage the UK team across all departments and work closely with the global teams based in Miami, which provide operational, day-to-day support to all international markets.

Duff commented, ‘we just had our best year on record in the UK, and with demand for cruising still strong, we are confident that these changes will set the foundations for further success in 2023 and beyond.’

Additional appointments include Lee Surman who will step into a new role as head of partnerships and trading, and in a new position as head of trade sales, UK, Stuart Pearce will oversee the UK sales strategy.

EMEA expansion

For EMEA, Christina Hannon’s role has expanded to strategic accounts manager for the Nordic and DACH countries where Azamara is establishing relationships for the first time. She has worked with partners in the Nordics for years and will continue to develop the market, while also focusing on the important regions of Germany, Switzerland, and Austria. 
Bruno Jansen will utilise his European experience in a new role as sales manager for the EMEA IR network, strengthening relationships with partners that operate on behalf of Azamara in each country. 
Richard Stanbridge will assume a new role as trade and guests services manager, international based in London.