Barbara Biffi takes over global sales at Silversea as Massimo Brancaleoni exits

The Monaco-based Biffi is relocating to Miami.

Brand knowledge and drive

Silversea President Bert Hernandez congratulated Biffi: 'Having first joined Silversea almost two decades ago, Biffi’s knowledge of our brand is unequaled, much like her drive to exceed our guests’ expectations and her commitment to delivering on the needs of our valued travel advisor community,' he said. 'Barbara perfectly speaks to the values that I envisage for this brand.'

Hernandez also thanked Brancaleoni for his 'invaluable contribution, which has facilitated our growth and helped to strengthen our position as the category leader.'

Brancaleoni, a longtime Costa senior executive, joined Silversea as SVP global sales, based in Monaco, in January 2023 under President Barbara Muckermann. He added revenue oversight in February this year.

Prioritizing partnerships with travel advisors

'Prioritizing our partnerships with our valued travel advisors, I will work to enhance the seamlessness of our trade business operations,' Biffi said. 'I am committed to consolidating Silversea’s position as the ultra-luxury and expedition travel brand of choice for our travel advisor community.'

Biffi first joined Silversea in 2007 as VP strategic marketing, spearheading the marketing strategy for the expedition product's launch in 2008. From late 2009 through 2016, Biffi worked in digital and CRM strategy at MSC Cruises and as chief product officer for the Yonderbound start-up with Muckermann.

She returned to Silversea in 2017 as VP brand.