Holland has spent 20 years in the cruise industry, with nine years based in Asia.
As sales and marketing director for Star Cruises and Norwegian Cruise Line, he grew the NCL brand in Australia and New Zealand.
He then took on the role of VP sales at Genting Hong Kong where he led the sales performance for the multi-brand cruise division — Star Cruises, Norwegian Cruise Line, Dream Cruises and Crystal Cruises — across the Asia Pacific region.
Reports to Ben Angell
He will work closely with Damian Borg, director of sales Australia and New Zealand for NCL, and will report to Ben Angell, VP and MD for NCL APAC.
Holland will be responsible for driving the company’s sales strategy throughout Asia, including Hong Kong and mainland China, Singapore, Japan, India, Taiwan, South Korea, Thailand, Philippines, Malaysia and Indonesia.
‘Asia continues to be one of our most important markets,’ Angell said.
‘Braydon Holland is a well-respected industry executive with an extensive network of contacts, a proven track record of building successful brands, as well as comprehensive NCL brand knowledge.
‘He will be a significant asset to our team and we wholeheartedly welcome him onboard.’
‘Thrilled to return’
‘After five years, I am thrilled to return to the NCL family at such a pivotal time for international travel and cruise,’ Holland said.
‘I look forward to continuing to build close working relationships with our valued trade partners and my new team as we take NCL to the next level.’