Carnival SVP Marketing Pete Callaro is leaving

He has accepted a position outside the cruise industry in his hometown of Atlanta. 

'We wish him well as he moves to his new role,' Carnival said. As for a successor, 'We have a strong team and his responsibilities have been assigned to others to lead,' the line said.

Callaro joined Carnival in September 2019 after nearly more than years at the Coca-Cola Co., based in Atlanta.  

Two wave campaigns

Evolving Carnival's ‘Choose Fun’ brand platform, his 2020 wave season marketing campaign was ‘The Fun Ones.’

He followed that up with this season's 'Funderstruck,' which debuted on ESPN and ABC during the NBA Christmas Day games then featured prominently with Carnival sponsoring the iconic Times Square New Year’s Eve Celebration, through a collaboration with ABC and the New York Times Square Alliance.

Both campaigns were created by Anomaly.

A Funderstruck marketing tool kit for travel advisors has just been made available at GoCCL.com.