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Celebrity Cruises' Annette Diaz moves to Silversea marketing role

Annette Diaz joined Silversea Cruises in the newly created role of AVP brand marketing and communications
Annette Diaz moved from Celebrity Cruises to a newly created role at sister brand Silversea: AVP brand marketing and communications.

She reports to SVP Marketing Cinzia Amadio.

Diaz, who was VP global brand marketing and communications at Celebrity for the past year, will now oversee brand marketing, creative, public relations, social media and brand events at Silversea.

Added position

This is an added position, a Royal Caribbean Group spokesperson said, allowing Amadio to focus on high-level strategy and tactical matters.

As for whether Diaz's former Celebrity position will be kept or filled, the spokesperson said that is still being worked out.

Diaz had returned to the Royal Caribbean Group after a couple other positions, including a stint as head of marketing and communications at Marc-Henry Cruise Holdings, joint owner/operator of Four Seasons Yachts.

Silver Ray

Silversea is preparing to inaugurate its second Nova-class ship, Silver Ray, in Lisbon June 8.