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CMO Jim Berra is leaving Royal Caribbean International

Royal Caribbean said Jim Berra has taken the brand to new heights and introduced it to new vacationers around the world
Jim Berra, one of cruising's most influential chief marketing officers, is leaving Royal Caribbean International for a new opportunity outside the industry.

He has served as CMO at Royal Caribbean since July 2015, following nearly seven years in the same role at Carnival Cruise Line. 

Made an 'incredible impact'

'Jim Berra has had an incredible impact on our brand and organization,' the company told Seatrade Cruise News in a statement. 'From introducing the bold "Come Seek" marketing campaign that showcases adventure and inspires travel to his leadership throughout the last 20 months, he has taken Royal Caribbean to new heights and introduced our brand to new vacationers around the world.

'We wish Jim the best of luck in his next endeavor.'

Berra has been responsible for brand strategy and positioning, consumer and trade advertising, web and loyalty marketing, research, brand development and communications, reporting directly to President and CEO Michael Bayley.

Search for a successor

Royal Caribbean is conducting a search for a new CMO. Meanwhile, Kara Wallace, VP North America marketing, is stepping in as interim CMO to oversee the marketing organization.

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