She will supervise communication, sustainability and public affairs activities for the Costa Cruises brand in Europe, reporting directly to President Neil Palomba. She also will coordinate strategic communication for the Costa Group with Michael Thamm, CEO of Costa Group and Carnival Asia. The Costa Crociere Foundation will be part of Carrara's remit, too.
Thamm said that as the Costa Group grows, it wants to increase its visibility in the markets where it operates and communicate pioneering initiatives while strengthening cooperation with its main stakeholders. ‘I am sure that Rossella will be able to help us achieve these objectives,’ he added.
Joins from APCO Worldwide
Carrara has more than 20 years of experience as a strategic consultant supporting major multinational companies in various sectors, from shipping to technology, retail to consumer goods, tourism to healthcare. Previously she was deputy managing director of APCO Worldwide in Italy, responsible for public affairs, stakeholder engagement, corporate responsibility and communications, nationally and internationally. Before APCO, she was senior director of Burson Marsteller, with a focus on crisis communication.
Carrara knows Costa and the cruise industry having worked closely with the company over the past 15 years on communications and public affairs projects. She has also worked with some Costa's partner companies, such as Fincantieri, San Giorgio del Porto and Chantier Naval de Marseille, and with industry associations such as Cruise Lines International Association and Confitarma.