Crystal beefs up UK/EMEA sales team with three hires

Steffl is director of sales, EMEA, responsible for Continental Europe, Middle East and Africa trade sales distribution. Having spent more than 20 years with Hapag-Lloyd Cruises, he has deep knowledge of international cruise distribution and relationships that will help position Crystal among key sellers within his regions. 

Ryan Bishop

As regional sales manager south on the UK sales team, Bishop brings a decade of luxury cruise experience, most recently as a cruise director for Seabourn and Viking. The well-traveled Bishop is expected to play a pivotal role in driving trade sales performance and expanding Crystal's market presence in across the south of England. 

He reports to Stephen Joyner, senior sales manager UK & Ireland.

Ana Torres

Torres, inside sales executive, UK and EMEA, joins from a luxury hotel collection where she provided global sales support, focusing on trade marketing, CRM management and client relationships. She has worked within high-end retail and premium co-working spaces, gaining perspective on customer service and sales. 

With Torres, Crystal's London-based inside sales team goes to three. She will provide support for the reservation system and CRM, and level two support for key account partners and GSAs, working closely with Crystal's various teams to promote available resources and monitor ROI.

Further expansion to come

'In June we announced our plan to expand our sales presence within the UK and EMEA. We believe that providing our advisor community with personalized, one-to-one support is the key to expanding and growing these regions with the incredible opportunity to experience Crystal,' said Matias Lira, SVP trade sales LATAM, UK & EMEA.

'... We are also continuing other hiring efforts to further expand our support in key regions,' Lira added.